Content Portfolio
Genentech/Roche Narrative Project
The project charter included creating a campaign to invite every employee to answer five questions. In the true spirit of co-creation, the answers were crafted into a new narrative defining the future of the company.
Aligning External & Internal Experiences
Engagement happens when people feel the internal and external brand communications efforts are aligned and in sync. This content framework was developed to align our content creation and communication initiatives with the overall company strategy.
Attracting Top Talent at Every Opportunity
Competing for top Product Development and Engineering talent requires sustaining an ongoing conversation across all channels and touch points. This overview illustrates all key properties where we focused on creating compelling content to attract and engage both candidates and employees.